ABOUT US

Fishbelly was established in November of 1999, during the height of the Internet Bubble. It was started with a little corner space in the office of a consulting company located on 80 Wall Street in New York City to manage projects and deploy technological solutions for financial firms around the world.

From the very beginning, Fishbelly was conceived as a provider of top quality fishing products and services. Since its inception, it has designed and produced top quality fishing lures that imitate live bait fish that predator fish and anglers alike find them irresistible. Over the years, Fishbelly, maker of the Hawg Shad^TM, Popper Shad^TM, Kick Shad^TM, Gator Minnow^TM, Samurai Twin Spin^TM, Helix Buzz^TM, and Helix Ninja^TM, has attracted a growing list of anglers around the world. These anglers have become fans of Fishbelly and shared some of their wonderful experience with others. Some of them even appeared in YouTube videos viewed by tens of thousands around the world.

As a dedication to our fans and users of our products, Fishbelly continues to offer top quality products and a forum to share our fishing experience. Because of our users and fans, we have adopted the tagline for our products from our fans - "Outfish live bait!" and another tagline from our fans sharing their experience - "Let's hook up!". Some fans even came up with a third tagline for experience - "Fishbelly brings fun back to fishing!" as in the feeling when your dad, grandpa or uncle took you on your first day fishing and thrill of catching your first fish that stays in your memory forever.

These lures caught more fish and many different species of fish than others; fish species such as Alaska black bass, albacore, alligator gar, amberjack, arawana, arapaima, Atlantic salmon, barracuda, barramundi, black drum, black seabass, bluefin tuna, bluefish, bluegill, bonefish, bonito, brook trout, brown trout, calico bass, Canary rockfish, carp, channel catfish, coalfish, cobia, cod, cichlid, dogfish, European seabass, fluke, gag, giant snakehead, grey snapper, haddock, halibut, hybrid striped bass, iwana, jack crevalle, Kentucky bass, lady fish, lake trout, largemouth bass, lizardfish, mahimahi, mebaru (Japanese rockfish), menhaden, mutton snapper, northern pike, northern snakehead, pacu, peacock bass, pickerel, pollack, porgy, pufferfish, pumpkinseed, rainbow trout, red hind grouper, redeye bass, redfish, sander, sea robin, sea trout, seelach, silk snapper, smallmouth bass, snook, Spanish catfish, spotted bass, striped bass, summer flounder, sundial, suzuki (Japanese seabass), tarpon, tripletail, walleye, warmouth, weakfish, white fish, white perch, white spotted char, winde, yamame, yellow perch.